
Demand Generation Manager
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Job Description
Demand Generation Manager
NYC or Remote
Marketing – Marketing /
Full-Time /
Remote
You can work remotely from anywhere in the U.S. or at Olo’s headquarters in NYC.
What You'll Do
- Campaign Management:Build, launch, and optimize integrated multi-channel campaigns utilizing multiple content assets to generate qualified leads and drive conversions.
- Performance Analysis: Constantly monitor, analyze, and report on the performance of all demand generation activities. Use data to identify trends, measure campaign effectiveness, and make data-backed decisions to improve future efforts.
- Events Strategy: Own the end-to-end strategy for many of our in-person and virtual events, including trade shows, conferences, and webinars. This includes pre-event promotion, on-site engagement, and post-event follow-up to maximize ROI.
- Account-Based Marketing (ABM): Develop and execute a targeted ABM strategy to target high-level executives and buyers at key enterprise accounts. You'll partner closely with sales to identify high-value accounts, create personalized marketing plays, and orchestrate multi-channel campaigns that engage decision-makers.
- Digital Marketing: Implement digital channels such as LinkedIn advertising, YouTube, and the website to support campaign and pipeline targets.
- AI Integration: Identify and implement AI-powered tools and techniques to enhance our demand generation efforts. This includes leveraging AI for content creation and personalization, campaign optimization, understanding campaign results, and automating workflows to improve efficiency and results.
- Cross-Functional Collaboration: Work closely with sales, product marketing, and content teams to ensure all marketing activities are aligned with business objectives and create a seamless customer journey.
- Budget Management: Manage the demand generation budget, ensuring resources are allocated effectively to achieve business goals.
What We'll Expect From You
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of B2B experience in demand generation, with proven experience with events, ABM and digital marketing channels.
- Proven experience using marketing automation platforms such as Hubspot, Salesforce, AI and intent/ABM software.
- Experience working with vendors, driving time to value, fast and strategic execution and overall ROI from the partnerships.
- Hands-on experience with AI tools for marketing is a plus.
- Exceptional communication, project management, and analytical skills.
Olo is a leading restaurant technology provider with ordering, payment, and guest engagement solutions that help brands increase orders, streamline operations, and improve the guest experience. Each day, Olo processes millions of orders on its open SaaS platform, gathering the right data from each touchpoint into a single source—so restaurants can better understand and better serve every guest on every channel, every time. Over 750 restaurant brands trust Olo and its network of more than 400 integration partners to innovate on behalf of the restaurant community, accelerating technology’s positive impact and creating a world where every restaurant guest feels like a regular. Learn more at .
We’re remote-friendly. Since 2015, we have been evolving our culture to continue to support a more distributed workforce and now over 75% of our team works remotely across the U.S. If you're in the New York City area, you can choose to work remotely or from Olo's headquarters, on the 82nd floor of One World Trade Center.
We offer great benefits, such as 20 days of paid time off, 10 sick days, 11 holidays, plus year-end closure, health, dental, and vision coverage for yourself and your family, a 401k match, remote-office stipend, a generous parental leave plan, volunteer time off, gift matching policy, and more!
Our best estimate of the compensation range for this opportunity is $91,000-$124,000 annually, depending on the experience you bring and your location. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process.
At Olo, we believe bringing together people with varied experiences and viewpoints leads to better results. Don't check every box in the job description? Research shows many qualified candidates hold back from applying unless they meet all listed requirements. We're committed to creating a genuine workplace where everyone can contribute their best work—this improves our decision-making and helps us better serve our communities. So if you're enthusiastic about this role but your background doesn't align perfectly with every qualification, we encourage you to apply anyway. You might be exactly the right fit for this or other positions.
All applicants receive consideration for employment. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, pregnancy, age, marital status, veteran status, or disability status.
Please mention that you come from JA Ranks when applying for this job.
Please mention that you come from JA Ranks when applying for this job.
Job Details
- Category
- Marketing
- Job Type
- Full-time
- Location
- NYC or Remote
- Salary
- $91,000 - $124,000
- Posted
- 4 days ago
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Please mention that you come from JA Ranks when applying for this job.